Fine Jewelry Store, Toronto. Since 1979.
DIAMONDS THE FOUR C'S
CLARITY
The clarity grade refers to the degree to which a diamond is free of inclusions and blemishes. Diamonds are formed deep beneath the earth and because of heat and pressure they contain unique birth marks either as external or internal inclusions. Using the GIA international grading system diamonds are graded from no inclusions Flawless(FL) to diamonds with visible inclusions (I3)
COLOR
Diamonds are valued by how closely they are colorless. The less the color the more the value. The exception to this are fancy color diamonds like pinks, blues, and yellows. The color scale shown below indicates the color grade. Starting with D, representing colorless, to the letter Z representing an increase presence of color.
CUT
Cut is the only human contribution to the diamond's beauty,
and its the most important. In the industry, it is used to describe the shape, proportions and finish of a diamond. Diamonds can be cut into almost any shape.
GIA’s diamond cut grade is really about how well a diamond's facets interact with light. Precise artistry and workmanship are required to fashion a stone so its proportions, symmetry, and polish deliver the magnificent return of light only possible in a diamond.
carat
Diamonds are weighed on a scale of metric carats. Abbreviated as “ct.” A carat is divided into 100 points. Therefore and 70 point diamond weighes 0.70 carats. The majority of diamonds used in fine jewelry weighs less then a carat. The larger the diamond the more rare it is. Since diamonds are priced per carat the larger the carat weight the price increases as well. Therefore, a 2ct diamond will be worth twice the amount of a 1ct diamond.
CONFLICT FREE DIAMONDS
You never have to compromise with Serli & Siroan. You can choose a diamond based on your own characteristics and shop with complete confidence knowing that your diamond is backed by a jeweler with a reputation for quality.
Diamonds offered at Serli & Siroan come backed with either a GIA, AGS or EGL certificate complete with an original Serli & Siroan appraisal.
Serli & Siroan supports the Kimberley Process and only buys its diamonds from legitimate, reputable manufacturers. We have worked alongside the diamond industry, international governments and non governmental organizations to eliminate the trade in conflict diamonds. With over five years of work it is now estimated that more than 99% of the world's diamonds are conflict free.
THE SERLI & SIROAN PRICE
What is the Serli & Siroan Price?
It's our promise that you are getting the highest quality jewelry at the best possible price. Serli & Siroan is the largest independent jewelry store in Canada housing over 100,000 pieces comprising the largest collection of jewelry, diamonds and gemstones. This position gives us a unique buying power which creates unsurpassed savings that we pass on to you.
THE SERLI & SIROAN
GIFT BOX
There has always been something special about our gift box draped in our signature burgundy ribbon. It's a pleasure to provide you with this complimentary service whenever you order any fine jewelry or gift from Serli & Siroan.